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To promote their first extended play (EP) New Jeans (2022), they released music videos for all the tracks — "Attention", "Hype Boy", Cookie" and "Hurt". Three music videos for the songs " Ditto " and " OMG " accompanied their next release, the single album OMG (2023).
The video follows the animated characters version of NewJeans, designed in the style of The Powerpuff Girls and first introduced in the music video for their 2023 track "New Jeans". The characters are in search of a love potion when they find a "rainbow flower", resembling Murakami's "iconic" flowers, that gives them supernatural powers. [18]
"ETA" was named the best K-pop songs of 2023 by Business Insider, and amongst the best songs of 2023 by Elle. [9] [10] Apple's campaign and "ETA" 's music video received awards at the One Show, the Spikes Asia Awards, and the New York Festivals Advertising Awards. [11] [12] [13] The song received four music show awards, twice on both M ...
In December 2023, NewJeans released their first remix album, NJWMX, comprising songs from New Jeans and OMG remixed by South Korean producers 250 and FRNK. [72] At the end of the year, they became the first K-pop girl group to perform on Dick Clark's New Year's Rockin' Eve. [73] NewJeans at the 2023 Melon Music Awards
Joshua Minsoo Kim of Pitchfork regarded "Cookie" as the "most interesting selection" from the EP, calling "a weightless groove about courting a crush". [5] Writing for The New York Times, Jon Caramanica placed the song at number 11 on his list of the 22 best songs of 2022, praising "its ease—no maximalism, no theater". [3]
This year, the group became the first K-pop female act to sell more than 1 million copies of a debut album. In August, their sophomore extended play, “Get Up,” hit No. 1 on the Billboard 200 ...
NewJeans were previously announced as global ambassadors for Coca-Cola, with "Zero" serving as their project in the role. [4]A remix to the song, featuring American rapper JID, was released on June 20, 2023, along with a music video released the following day.
"New Jeans" is a song by South Korean girl group NewJeans, taken from their second extended play (EP), Get Up (2023). ADOR, an independent division of Hybe , released the track for digital download and streaming as a B-side to the single " Super Shy " on July 7, 2023.