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Customer data or consumer data refers to all personal, behavioural, and demographic data that is collected by marketing companies and departments from their customer base. [1] To some extent, data collection from customers intrudes into customer privacy , the exact limits to the type and amount of data collected need to be regulated.
A customer data platform (CDP) is a collection of software which creates a persistent, unified customer database that is accessible to other systems. Data is pulled from multiple sources, cleaned and combined to create a single customer profile .
"Database Marketing is an interactive approach to marketing, which uses individually addressable marketing media and channels (such as E mail, telephone and the sales force): to extend help to a company's target audience; to stimulate their demand; and to stay close to them by recording and keeping an electronic database memory of the customer ...
Consider a database of sales, perhaps from a store chain, classified by date, store and product. The image of the schema to the right is a star schema version of the sample schema provided in the snowflake schema article. Fact_Sales is the fact table and there are three dimension tables Dim_Date, Dim_Store and Dim_Product.
An industry standard data model, or simply standard data model, is a data model that is widely used in a particular industry. The use of standard data models makes the exchange of information easier and faster because it allows heterogeneous organizations to share an agreed vocabulary, semantics, format, and quality standard for data.
Despite the graph databases' advantages and recent popularity over [citation needed] relational databases, it is recommended the graph model itself should not be the sole reason to replace an existing relational database. A graph database may become relevant if there is an evidence for performance improvement by orders of magnitude and lower ...
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In database management and information architecture, a data bank or databank is a repository of information about one or more subjects, that is, a database which is organized in a way that facilitates local or remote information retrieval and is able to process many continual queries over a long period of time.