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The logo was slightly simplified and made more geometric in 1978, and was stylized and made less detailed in 1986, at the time that the organization changed its name, with the new version featuring solid black shapes for eyes. [35] In 2000 a change was made to the font used for the initials "WWF" in the logo. [36]
The next day, the official name change from World Wrestling Federation Entertainment, Inc. to World Wrestling Entertainment, Inc., was publicized in a press release and during a broadcast of Raw, from the Hartford Civic Center. Following the name change, the use of the WWF "scratch" logo became prohibited on all WWE properties.
However, McMahon, Michaels, and other WWF employees covertly went on to change the outcome of the match without Hart's knowledge. During the pay-per-view broadcast, a video package aired immediately before the Hart vs. Michaels match, debuting the “Attitude” promo that included the first instance of the WWF "scratch" logo.
At Survivor Series on November 9, 1997, WWF debuted the "scratch" logo which would be the company's signature throughout the Attitude Era and on December 15, 1997, Vince McMahon aired a promo on Raw Is War addressing the audience on the company embarking on a "more innovative and contemporary campaign", which would advise parent discretion for ...
The 2002 Insurrextion was the final PPV produced under the WWF name as the company was renamed to World Wrestling Entertainment (WWE) just two days after the event. This name change came as a result of a lawsuit from the World Wildlife Fund over the "WWF" initialism. [6]
Some of the videos/DVDs in question were just renamed with the WWE logo. In 2012, WWE and the World Wide Fund came to an agreement which allowed WWE to use the Scratch logo in past photos and videos, thus ending the blurring on 'Attitude Era' PPVs and shows; in return, the WWE is not permitted to use any WWF logos in new, original footage. [6]
In August 2001, as part of celebrating SmackDown! ' s 2nd anniversary, the show received a new logo and set. The last SmackDown! to use the previous entrance stage was the August 9, 2001, episode, which saw Alliance member Rhyno gore WWF Team member Chris Jericho through the center screen, destroying part of the set. As a result of that ...
This event was the promotion's first pay-per-view held under the WWE name after the change from its previous name, World Wrestling Federation (WWF), two weeks prior to the event, although promotional materials produced before May 10, 2002, still bore the WWF logo.