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Gyaru (ギャル) pronounced [ɡʲa̠ꜜɾɯ̟ᵝ], is a Japanese fashion subculture for young women, often associated with gaudy fashion styles and dyed hair. [1] The term gyaru is a Japanese transliteration of the English slang word gal .
Ganguro (ガングロ) is an alternative fashion trend among young Japanese women which peaked in popularity around the year 2000 and evolved from gyaru.. The Shibuya and Ikebukuro districts of Tokyo were the centres of ganguro fashion; it was started by rebellious youth who contradicted the traditional Japanese concept of beauty; pale skin, dark hair and neutral makeup tones.
Kogal girls, identified by shortened Japanese school uniform skirts. The two leftmost girls are also wearing loose socks.. In Japanese culture, Kogal (コギャル, kogyaru) refers to the members of the Gyaru subculture who are still in high school and who incorporate their school uniforms into their dress style. [1]
Gyaru being photographed in Ikebukuro in 2009. Gyaru (sometimes known as Ganguro, actually a subcategory of gyaru), is a type of Japanese street fashion that originated in the 1970s. Gyaru focuses on girly-glam style, dwelling on man-made beauty, such as wigs, fake lashes, and fake nails. Gyaru is also heavily inspired by Western fashion.
Their unique styles of fashion is called "Ageha-kei" (アゲハ系, lit. "Ageha-style"), which has become quite popular among women in their teens and 20s. [11] Some explain the typical "Ageha-kei" style as an "evolved form of the gyaru style, grown in the cradle of the hostess club scene, with an essence of yanki". [7]
Egg was a style magazine for gyaru fashion, distributed in Japan. It featured photos of ganguro girls and synopses of their tastes and popular trends. The magazine also usually had photos of the newest fashions, where to buy them, latest hairstyles, cell phones, and make up tips.
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