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The travel and tourism industry contributed 8.6% to the country's GDP in 2023; [1] this was lower than the 12.7% recorded in 2019 prior to the COVID-19 lockdowns. [2] Coastal tourism, encompassing beach and diving activities, constitutes 25% of the Philippines' tourism revenue, serving as its primary income source in the sector. [3]
Brochures are distributed in many ways: as newspaper inserts, handed out personally, by mail, or placed in brochure racks in high-traffic locations, especially in tourist precincts. They may be considered grey literature. [2] A brochure is usually folded and only includes promotional summary information.
Then Department of Tourism secretary Richard Gordon conceptualized the tagline "Wow Philippines" himself in 2002. The government agency then had a limited budget allotted for advertising. [ 1 ] The promotional campaign was based on the 24-month Visit Philippines 2003 campaign by the World Tourism Organization which aimed to encourage the ...
Tourist attractions in the Philippines by city (15 C) Tourist attractions in Metro Manila (11 C, 18 P) Lists of tourist attractions in the Philippines (1 C, 12 P)
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Philippine tourism campaigns (4 P) D. Department of Tourism (Philippines) (1 C, 10 P) H. Hospitality industry in the Philippines (1 C) M. Tourism in Metro Manila (4 C ...
Fátima town, for example, is a popular tourist destination in Portugal. Siem Reap town is a popular tourist destination in Cambodia , mainly owing to its proximity to the Angkor temples. The Loire valley , the third tourist destination in France , is a good example of a region marketed and branded as a place for tourists to visit, mainly known ...
The DOT made a target of 7.4 million tourist arrivals to the Philippines in 2018. The target was not met, with only 7.1 million arrivals recorded. The DOT however remarked that the figure is already the "highest ever" in the Philippine tourism industry compared to records in the previous years.