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The "finger lickin' good" slogan was trademarked in 1956. [35] After a local KFC television advertisement had featured Arizona franchisee Dave Harman licking his fingers in the background, a viewer phoned the station to complain. [35] The main actor in the advertisement, a KFC manager named Ken Harbough, upon hearing of this, responded: "Well ...
As a franchise-led operation, KFC's success depended on the work of the early franchisees. Harman has been described as the "virtual co-founder" of the chain by Sanders' biographer. [24] Harman trademarked the phrase "It's finger lickin' good", which was eventually adopted as a slogan across the entire chain. [19]
Harman worked with Colonel Sanders to develop and prepare the KFC system for franchising, working to develop training manuals and product guides. His other claims to fame are the development of the bucket packaging [ 3 ] and the emphasis on the "Finger-lickin' good" motto.
KFC's chicken may be finger lickin' good, but since licking your fingers might not be the best idea during a global pandemic, the company has decided to temporarily suspend using its famous tagline.
Select countries (but not the U.S.) will feature billboards and packaging with the slogan blurred out.
"KFC has never been so finger-lickin' good—literally," said Nick Chavez, the chain's chief marketing officer, in a press release. ... The honey Sriracha is a true saucy success and my favorite ...
KFC Corporation, [4] doing business as KFC (also commonly referred to by its historical name Kentucky Fried Chicken), is an American fast food restaurant chain that specializes in fried chicken. Headquartered in Louisville, Kentucky , it is the world's second-largest restaurant chain (as measured by sales) after McDonald's , with over 30,000 ...
Kentucky Fried Chicken is temporarily suspending its long-time advertisement slogan "it's finger lickin' good", calling it inappropriate in the current COVID-19 pandemic situation where personal ...