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  2. Upayas (diplomacy) - Wikipedia

    en.wikipedia.org/wiki/Upayas_(diplomacy)

    Upāya (Sanskrit: उपाय) is a Sanskrit word that means "approaches" or "ideas", "to come into any state or condition" and "to come near or towards". [1] It also refers to methods of diplomacy found in Hindu and Jain texts.

  3. Public diplomacy - Wikipedia

    en.wikipedia.org/wiki/Public_diplomacy

    Film, television, music, sports, video games and other social/cultural activities are seen by public diplomacy advocates as enormously important avenues for otherwise diverse citizens to understand each other and integral to the international cultural understanding, which they state is a key goal of modern public diplomacy strategy.

  4. Diplomacy - Wikipedia

    en.wikipedia.org/wiki/Diplomacy

    Whereas diplomacy pursued by nation-states is often said to be disconnected from the citizenry, city diplomacy fundamentally rests on its proximity to the latter and seeks to leverage these ties "to build international strategies integrating both their values and interests."

  5. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

  6. 2+2 Ministerial Dialogue - Wikipedia

    en.wikipedia.org/wiki/2+2_Ministerial_Dialogue

    From left to right: Rajnath Singh, Subrahmanyam Jaishankar, Mike Pompeo, and Mark Esper during the second 2+2 summit on December 18, 2019 The 2+2 Ministerial Dialogue is a diplomatic summit that has been held every year since 2018 initially between the Minister of External Affairs or Foreign Minister, and Defence Minister of India with the Secretary of State and Secretary of Defense of the ...

  7. Negotiation - Wikipedia

    en.wikipedia.org/wiki/Negotiation

    Integrative negotiation often involves a higher degree of trust and the formation of a relationship, although INSEAD professor Horacio Falcao has stated that, counter-intuitively, trust is a helpful aid to successful win-win negotiation but not a necessary requirement: he argues that promotion of interdependence is a more effective strategy ...

  8. Why your favorite catalogs are smaller this holiday season

    www.aol.com/why-favorite-catalogs-smaller...

    Honey, they shrunk the catalogs. While retailers hope to go big this holiday season, customers may notice that the printed gift guides arriving in their mailboxes are smaller. Many of the millions ...

  9. Engagement (diplomacy) - Wikipedia

    en.wikipedia.org/wiki/Engagement_(diplomacy)

    Engagement is applied in diplomacy as a synonym for a wider range of more specific practices of contact between an international actor and a foreign public, including public diplomacy, communication and the deployment of international aid. It is associated with the approach to foreign policy that some have dubbed smart power.