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  2. Upayas (diplomacy) - Wikipedia

    en.wikipedia.org/wiki/Upayas_(diplomacy)

    Upāya (Sanskrit: उपाय) is a Sanskrit word that means "approaches" or "ideas", "to come into any state or condition" and "to come near or towards". [1] It also refers to methods of diplomacy found in Hindu and Jain texts.

  3. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

  4. Diplomacy - Wikipedia

    en.wikipedia.org/wiki/Diplomacy

    Whereas diplomacy pursued by nation-states is often said to be disconnected from the citizenry, city diplomacy fundamentally rests on its proximity to the latter and seeks to leverage these ties "to build international strategies integrating both their values and interests."

  5. Public diplomacy - Wikipedia

    en.wikipedia.org/wiki/Public_diplomacy

    Film, television, music, sports, video games and other social/cultural activities are seen by public diplomacy advocates as enormously important avenues for otherwise diverse citizens to understand each other and integral to the international cultural understanding, which they state is a key goal of modern public diplomacy strategy.

  6. Engagement (diplomacy) - Wikipedia

    en.wikipedia.org/wiki/Engagement_(diplomacy)

    Engagement is applied in diplomacy as a synonym for a wider range of more specific practices of contact between an international actor and a foreign public, including public diplomacy, communication and the deployment of international aid. It is associated with the approach to foreign policy that some have dubbed smart power.

  7. Compellence - Wikipedia

    en.wikipedia.org/wiki/Compellence

    Compellence is a form of coercion that attempts to get an actor (such as a state) to change its behavior through threats to use force or the actual use of limited force. [1] [2] [3] Compellence can be more clearly described as "a political-diplomatic strategy that aims to influence an adversary's will or incentive structure.

  8. World’s oldest person Tomiko Itooka dies; Brazilian nun now ...

    www.aol.com/news/world-oldest-person-tomiko...

    Tomiko Itooka, who became the world's oldest living person, died last week at age 116. Brazilian nun Inah Canabarro Lucas is now the new world's oldest person.

  9. Paradiplomacy - Wikipedia

    en.wikipedia.org/wiki/Paradiplomacy

    Paradiplomacy may be performed both in support of and in complementarity to the central state conducted diplomacy, or come in conflict or compete with it.In 1990, Ivo Duchacek pointed out a distinction between different types of paradiplomatic engagements: a) cross-border regional paradiplomacy, b) transregional paradiplomacy and c) global paradiplomacy, to describe: a) contacts between non ...