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A 1974 study by Katz, Blumler, and Gurevitch stated five basic assumptions for a framework for understanding the correlation between media and audiences. These assumptions are: [17] The audience is conceived as active. In the mass communication process, much initiative in linking gratification and media choice lies with the audience member.
Jay G Blumler (18 February 1924 – 30 January 2021 (aged 96)) [1] was an American-British theorist of communication and media. ... (1974) editor with Elihu Katz;
Subsequent work in the social sciences employed a variety of methods to assess the media’s power to change attitudes and behaviors such as voting and violence. Sociologists Elihu Katz and Paul Lazarsfeld introduced the concept of a two-step flow in communication, which suggested that media influence was moderated by opinion leaders. [4]
Major contributors to media psychology include Marshall McLuhan, Dolf Zillmann, Katz, Blumler and Gurevitch, David Giles, and Bernard Luskin. Marshall McLuhan is a Canadian communication philosopher who was active from the 1930s to the 1970s in the realm of Media Analysis and Technology. He was appointed by the President of the University of ...
Uptown Theatre (also known as Balaban and Katz Uptown Theatre) is a currently closed movie palace and concert venue located in the Uptown neighborhood of Chicago, Illinois. Designed by Rapp and Rapp and built by Paschen Bros. contractors, it is one of the many movie palaces built by the Balaban & Katz theatre chain run by A. J. Balaban , his ...
After the Fall is a 1974 American television film directed by Gilbert Cates and starred Faye Dunaway, Christopher Plummer, Bibi Andersson, Murray Hamilton, Nancy Marchand and Brooke Shields. It is an adaptation of Arthur Miller 's 1964 semi-autobiographical play based on his marriage to Marilyn Monroe .
The Klansman (also known as Burning Cross) [3] is a 1974 American drama film based on the 1967 book of the same name by William Bradford Huie.It was directed by Terence Young and starred Lee Marvin, Richard Burton, Cameron Mitchell, Lola Falana, Luciana Paluzzi, David Huddleston, Linda Evans and O. J. Simpson in his film debut.
January 7, 1974 () F. Scott Fitzgerald and 'The Last of the Belles' is a 1974 American made-for-television biographical romance drama film directed by George Schaefer and starring Susan Sarandon , Blythe Danner and Richard Chamberlain .
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