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The market for mobile CRM applications is currently seeing record growth as new products and services around mobile CRM are being developed. The benefits of mobile CRM application have been demonstrated in a paper by Grandhi & Chugh (2012) through the case of Dow Corning and DirecTV where the introduction of SAP CRM system helped to improve their customer relations. [1]
From inception, Odoo S.A (formerly OpenERP S.A) has released the core software as open source. [4] Since the V9.0 release, the company has transitioned to an open core model, which provides subscription-based proprietary enterprise software and cloud-hosted software as a service, in addition to the open source version.
The concept of customer relationship management started in the early 1970s, when customer satisfaction was evaluated using annual surveys or by front-line asking. [8] At that time, businesses had to rely on standalone mainframe systems to automate sales, but the extent of technology allowed them to categorize customers in spreadsheets and lists.
Customer relationship management software companies (3 C, 78 P) Customer communications management (7 P) F. Free customer relationship management software (12 P) H.
In 2014, it won Best Cloud Application at the annual EuroCloud Awards and was a finalist at CRM Idol. In November 2017, PC Mag listed Spotler CRM in Best Lead Management Software article. [ 2 ] In 2018, the company was a finalist in the Small Business Awards for Business Innovation [ 3 ] and the DevOps Excellence Awards 2019. [ 4 ]
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