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  2. Typographic alignment - Wikipedia

    en.wikipedia.org/wiki/Typographic_alignment

    In typesetting and page layout, alignment or range is the setting of text flow or image placement relative to a page, column (measure), table cell, or tab (and often to an image above it or under it). The type alignment setting is sometimes referred to as text alignment, text justification, or type justification.

  3. Page layout - Wikipedia

    en.wikipedia.org/wiki/Page_layout

    A template involves repeated elements mostly visible to the end-user/audience. Using a template to layout elements usually involves less graphic design skill than that which was required to design the template. Templates are used for minimal modification of background elements and frequent modification (or swapping) of foreground content.

  4. Visual hierarchy - Wikipedia

    en.wikipedia.org/wiki/Visual_hierarchy

    A representation of hierarchical feature extraction and combination in the visual system. Visual hierarchy, according to Gestalt psychology, is a pattern in the visual field wherein some elements tend to "stand out," or attract attention, more strongly than other elements, suggesting a hierarchy of importance. [1]

  5. International Typographic Style - Wikipedia

    en.wikipedia.org/wiki/International_Typographic...

    A graphic design technique based on grid-work that began in the 19th century became inspiration for modifying the foundational course at the Basel School of Design in 1908. Shortly thereafter, in 1918 Ernst Keller became a professor at the Kunstgewerbeschule Zürich and began developing a graphic design and typography course. He did not teach a ...

  6. River (typography) - Wikipedia

    en.wikipedia.org/wiki/River_(typography)

    A river in a setting of lorem ipsum Czech proofreader's marks for a river. In typography, rivers (or rivers of white) are gaps in typesetting which appear to run through a paragraph of text due to a coincidental alignment of spaces.

  7. Graphic design - Wikipedia

    en.wikipedia.org/wiki/Graphic_design

    Graphic design is a profession, [2] academic discipline [3] [4] [5] and applied art whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives. [6] Graphic design is an interdisciplinary branch of design [1] and of the fine arts.

  8. Baseline (typography) - Wikipedia

    en.wikipedia.org/wiki/Baseline_(typography)

    The principal line terms in typography. For broader context, see Typeface anatomy.. In European and West Asian typography and penmanship, the baseline is the line upon which most letters sit and below which descenders extend.

  9. Kerning - Wikipedia

    en.wikipedia.org/wiki/Kerning

    Kerning brings A and V closer, with their serifs over each other. In typography, kerning is the process of adjusting the spacing between characters in a proportional font, usually to achieve a visually pleasing result.

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