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2. Marketing and artificial intelligence - Wikipedia

   en.wikipedia.org/wiki/Marketing_and_artificial...

   Marketing is a complex field of decision making which involves a large degree of both judgment and intuition on behalf of the marketer. [10] The enormous increase in complexity that the individual decision-maker faces renders the decision-making process almost an impossible task. The marketing decision engine can help distill the noise.

3. Artificial intelligence marketing - Wikipedia

   en.wikipedia.org/wiki/Artificial_intelligence...

   Artificial intelligence has transformed the digital marketing landscape by allowing businesses to capture large amounts of consumer data, leading to data-driven marketing strategies. Businesses like Amazon can utilize user’s purchase, search, and viewing history on their platforms, to create customized user experiences.

4. The rise of the "AI engineer" and what it means for the ... - AOL

   www.aol.com/working-ai-changing-software...

   AI is opening new career tracks for software developers who want to shift to different roles. Developers at an AI roundtable said that the tech job market is fluctuating rapidly with gen AI. This ...

5. Marketing automation - Wikipedia

   en.wikipedia.org/wiki/Marketing_automation

   Marketing automation solutions provide three key functions: [11] Campaign and customer analysis help craft the right offers and learn from information gathered from past campaigns. Campaign management oversees all communication with customers across multiple channels, tracks their responses, and reports results.

6. AI helps Pearson grow sales 5% in back-to-school quarter

   www.aol.com/news/ai-helps-pearson-grow-sales...

   Abbosh has also identified workforce skills as a major opportunity for Pearson, and it recently signed a deal with ServiceNow, a U.S. AI-driven platform that helps companies manage workflows.

7. Marketing decision support system - Wikipedia

   en.wikipedia.org/wiki/Marketing_decision_support...

   A MKDSS is used to support the software vendors’ planning strategy for marketing products. It can help to identify advantageous levels of pricing, advertising spending, and advertising copy for the firm’s products. [4] This helps determine the firm's marketing mix for product software.