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Free advertising-supported streaming television (FAST) is a category of streaming television services which offer traditional linear television programming ("live TV") and studio-produced movies without a paid subscription, funded exclusively by advertising akin to over-the-air or cable TV stations.
These companies use cookies, web beacons, and similar technologies to keep track of what content or ads users view, how long they spend on different pages, how they arrived on a particular page (e.g., through a search query, link from another property, or a bookmark), and how they respond to the ads we show them. The analytics providers with ...
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Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services and platforms, known ...
Each network sends its signal to many local affiliate television stations across the country. These local stations then air the "network feed", with programs broadcast by each network being viewed by up to tens of millions of households across the country. In the case of the largest networks, the signal is sent to over 200 stations.
For media companies dependent on (and getting pummeled by) advertising, a new report says there's a bright spot among the darkness: local online advertising. Borrell Associates, a researcher ...
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