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  2. Business and management research - Wikipedia

    en.wikipedia.org/wiki/Business_and_management...

    Business and management research is a systematic inquiry that helps to solve business problems and contributes to management knowledge. It Is an applied research . Four factors (Easterby-Smith, 2008) combine to make business and management a distinctive focus for research :

  3. MAXQDA - Wikipedia

    en.wikipedia.org/wiki/MAXQDA

    MAXQDA is designed for the use in qualitative, quantitative and mixed methods research. [2] The emphasis on going beyond qualitative research can be observed in the extensive attributes function (called variables in the programme itself) and the ability of the programme to deal relatively quickly with larger numbers of interviews [ which? ] .

  4. Market research - Wikipedia

    en.wikipedia.org/wiki/Market_research

    Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. [1] It is an important component of business strategy [2] and a major factor in maintaining competitiveness.

  5. Systematic review - Wikipedia

    en.wikipedia.org/wiki/Systematic_review

    A systematic review is a scholarly synthesis of the evidence on a clearly presented topic using critical methods to identify, define and assess research on the topic. [1] A systematic review extracts and interprets data from published studies on the topic (in the scientific literature), then analyzes, describes, critically appraises and summarizes interpretations into a refined evidence-based ...

  6. Economic methodology - Wikipedia

    en.wikipedia.org/wiki/Economic_methodology

    Economic methodology is the study of methods, especially the scientific method, in relation to economics, including principles underlying economic reasoning. [1] In contemporary English, 'methodology' may reference theoretical or systematic aspects of a method (or several methods).

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  8. Marketing research - Wikipedia

    en.wikipedia.org/wiki/Marketing_research

    Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior.

  9. Methodology - Wikipedia

    en.wikipedia.org/wiki/Methodology

    In this regard, methods stand in contrast to free and unstructured approaches to problem-solving. [7] For example, descriptive statistics is a method of data analysis , radiocarbon dating is a method of determining the age of organic objects, sautéing is a method of cooking, and project-based learning is an educational method.