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The most recent area of expansion is Africa, where the company is targeting the continent's growing middle class.
With over 1,000 restaurants in the continent, KFC is the leading fast food chain in Africa. But its dominance is limited to South Africa, home to about 80 percent of them.
Fast-food chain KFC has been operating in South Africa and some of its neighbouring countries from as early as the 1970s. However, it was only at the end of 2009 that it expanded its footprint further north into sub-Saharan Africa with the opening of the first KFC outlet in Nigeria.
Fun fact: Since 2009, KFC South Africa has served more than 250 million meals with a bold goal of serving 500 million meals by 2030.
Africa calling. Following significant success in the South African market, KFC started to venture into its neighbouring countries, such as Namibia, Botswana and Swaziland. However, it wasn’t until the 2000s, that the company seriously started to look at countries further north on the continent.
The answer is yes, KFC (Kentucky Fried Chicken) has a significant presence in Africa. With over 140 locations across the continent, KFC has become a popular fast-food chain in many...
The general manager of KFC Africa, Akhona Qengqe, talks about the company's focus on fast casual and how sustainability will play a role its future success.