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In 1923, Madame Beatrice Alexander, a true American original, founded the Alexander Doll Company that would revolutionize the doll industry. Today, her legacy lives on as the Madame Alexander brand continues to make inspiring dolls that reflect a diverse, evolving world and creates kind kids for generations to come.
After nearly 100 years in business, the Madame Alexander Doll Company is devoted to carrying on Madame’s mission of creating beautiful, quality dolls that deliver invaluable play experiences for children and inspire passion in collectors.
Madame Alexander Doll Company is an American manufacturer of collectible dolls, founded in 1923 by Beatrice Alexander in New York City. [1] Madame Alexander created the first doll based on a licensed character – Scarlett O'Hara from the book and movie Gone with the Wind. [2]
The Madame Alexander Doll Company has been making high-quality dolls that have been passed down from generation to generation for 100 years. A true American original, Madame Alexander knew the potential of doll play and its power to make the world a kinder place.
Madame Alexander Company continues to create limited-edition dolls for Madame Alexander Doll Club members. The value of common Madame Alexander dolls ranges between $100 – $500, while older dolls from the 1950s and rarer, limited edition doll models can fetch up to $20,000 – $50,000.
The Alexander Doll Company was founded in 1923 and is still in operation today in New York, NY USA. In 1928 a high quality line of dolls were produced and advertised as “Madame Alexander” and is the name now commonly associated with Alexander dolls. Alexander dolls were produced with only a few different face molds.
One-hundred years ago, Bertha Alexander turned the porcelain doll industry on its head when she transformed into Madame Alexander and became a maker of dolls designed for hands-on play, not a place on a shelf.