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  2. Student-athletes ink lucrative endorsement deals, but a ... - AOL

    www.aol.com/news/student-athletes-inking...

    College basketball stars such as Caitlin Clark and Angel Reese have captivated sports fans everywhere with their skill and determination, but their meteoric rise is also shining a spotlight on the ...

  3. Endorsements have changed college sports. Is it for the better?

    www.aol.com/news/endorsements-changed-college...

    About a year ago the NCAA opened the door for college athletes to make money from their talents for the first time.

  4. Sports At Any Cost - The Huffington Post

    projects.huffingtonpost.com/ncaa/sports-at-any-cost

    “There’s no one to put the brakes on them,” says Joel Maxcy, a Drexel University economist who studies college sports. “There’s no one to say, ‘No, this is not a sound investment.’” A Hail Mary. Georgia State, a commuter college located in a largely vacant stretch of downtown Atlanta, had long resisted a move into big-time ...

  5. How college sports are navigating the challenges of the new ...

    www.aol.com/college-sports-navigating-challenges...

    An estimated $1.67 billion was spent in 2024 on student-athletes, according to a report from Opendorse, an NIL tech company. Nearly all of that was for men's sports, including $1.1 billion spent ...

  6. Student athlete compensation - Wikipedia

    en.wikipedia.org/wiki/Student_athlete_compensation

    A common refrain exists in most discussions regarding the potential right for NCAA college athletes to be paid for their services: the argument that college are already paid by virtue of their receipt of in-kind benefits including room and board, daily meals, and a full athletic scholarship. According to these commentators, college athletes do ...

  7. NCAA ready to let college athletes get paid endorsements

    www.aol.com/news/ncaa-ready-to-let-college...

    The NCAA board voted to allow college athletes to get paid for the use of their names, images, and likenesses; the move would usher in a sea change in college athletics, but will also be ...

  8. Fair Pay to Play Act - Wikipedia

    en.wikipedia.org/wiki/Fair_Pay_to_Play_Act

    The Fair Pay to Play Act, originally known as California Senate Bill 206, [2] is a California statute that will allow collegiate athletes to acquire endorsements and sponsorships while still maintaining athletic eligibility. [3] The bill would affect college athletes in California's public universities and colleges.

  9. Schooled: The Price of College Sports - Wikipedia

    en.wikipedia.org/wiki/Schooled:_The_Price_of...

    The first academic support center for athletes was founded at the University of Iowa State and this was a major problem because top athletes were ill-prepared for college. Academic fraud began to come into the picture after the realization that a large percentage of student-athletes were not academically fit to perform.