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  2. Premium (marketing) - Wikipedia

    en.wikipedia.org/wiki/Premium_(marketing)

    To avoid confusion with cents-off coupons, the premium program was renamed "Betty Crocker Catalog Points" in 1992. [12] General Mills retired the Betty Crocker Catalog in December 2006 and ended the premium program after 75 years. [ 13 ] (

  3. Loyalty marketing - Wikipedia

    en.wikipedia.org/wiki/Loyalty_marketing

    In 1929, Betty Crocker issued coupons that could be used to redeem premiums like free flatware. In 1937 the coupons were printed on the outside of packages, and later the Betty Crocker points program produced a popular reward catalog from which customers could pick rewards using their points.

  4. Betty Crocker - Wikipedia, the free encyclopedia

    en.wikipedia.org/wiki/Betty_Crocker

    Betty Crocker is a cultural icon, as well as brand name and trademark of American Fortune 500 corporation General Mills. The name was first developed by the Washburn ...

  5. Who is Betty Crocker? - AOL

    www.aol.com/food/who-betty-crocker

    Since 1921, Betty Crocker has been around to dole out cooking and baking tips and house-keeping advice. Many of us have grown up with this cultural icon that embodies the ideal homemaker. With her ...

  6. General Mills - Wikipedia

    en.wikipedia.org/wiki/General_Mills

    Beginning in 1929, General Mills products contained box top coupons, known as Betty Crocker coupons, with varying point values, which were redeemable for discounts on a variety of housewares products featured in the widely distributed Betty Crocker catalog. The coupons and the catalog were discontinued by the company in 2006.

  7. AOL

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    The search engine that helps you find exactly what you're looking for. Find the most relevant information, video, images, and answers from all across the Web.

  8. Boxtop - Wikipedia

    en.wikipedia.org/wiki/Boxtop

    Betty Crocker was a leader in the mailin box top space beginning in 1929. Their coupon catalog allowed loyal customers to mail in either money or coupons to purchase items in the catalog. [1] During the 1930s through 1960s, cereal boxtops were usually the most common proofs of purchase used to claim such premiums.

  9. 25 Old-Fashioned Recipes That Boomers Absolutely Loved

    www.aol.com/25-betty-crocker-era-holiday...

    3. Green Bean Casserole. One of the most enduring recipes on this list, green bean casserole has been a polarizing staple at family gatherings since its birth in a Campbell Soup Co. test kitchen ...