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  2. Customer relationship management - Wikipedia

    en.wikipedia.org/wiki/Customer_relationship...

    Customer relationship management (CRM) is a strategic process that organizations use to manage, analyze, and improve their interactions with customers. By leveraging data-driven insights, CRM helps businesses optimize communication, enhance customer satisfaction, and drive sustainable growth.

  3. Consumer relationship system - Wikipedia

    en.wikipedia.org/wiki/Consumer_relationship_system

    Consumer relationship systems (CRS) are specialized customer relationship management (CRM) software applications that are used to handle a company's dealings with its customers. [1] Current consumer relationship systems integrate the software with telephone and call recording systems as well as with corporate systems for input and reporting ...

  4. eCRM - Wikipedia

    en.wikipedia.org/wiki/ECRM

    CRM – Implements the use of ERP systems, emphasis is on the back-end. eCRM – Geared more toward front end, which interacts with the back-end through use of ERP systems, data warehouses, and data marts. System overhead (client computers) CRM – The client must download various applications to view the web-enabled applications.

  5. Social CRM - Wikipedia

    en.wikipedia.org/wiki/Social_CRM

    Social CRM (customer relationship management) is the use of social media services, techniques and technology to enable organizations to engage with their customers. [ 1 ] [ better source needed ] Applications

  6. CRM - Wikipedia

    en.wikipedia.org/wiki/CRM

    Business and management. Cause-related marketing, also called cause marketing; Certified resident manager, in a property; ... CRM 114 (fictional device), ...

  7. Management information system - Wikipedia

    en.wikipedia.org/wiki/Management_information_system

    Customer relationship management (CRM) systems help businesses manage relationships with potential and current customers and business partners across marketing, sales, and service. [16] Knowledge management system (KMS) helps organizations facilitate the collection, recording, organization, retrieval, and dissemination of knowledge. This may ...

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