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The video and website were created by Evolution Bureau (EVB), in collaboration with New York company "Toy." for Office Max's holiday season advertising campaign. [6] [7] [8] The Elf Yourself website and advertising campaign first launched for the Christmas holiday season in early December 12, 2006, [7] and has returned
Jason Zada is an American film director, music video director, screenwriter and digital marketeer, best known for Elf Yourself, an interactive viral holiday season campaign for OfficeMax, [1] [2] and for Take This Lollipop, an interactive horror short film created to raise awareness of the danger of placing too much personal information online.
Elf Yourself (2006) and Scrooge Yourself (2007) – Interactive websites created by Jason Zada and Evolution Bureau for OfficeMax's holiday season advertising campaign. Elf Yourself allows visitors to upload images of themselves or their friends, see them as dancing elves, [5] [6] and includes options to save or share the video. [7]
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OfficeMax is an American office supplies retailer founded in 1988. As an independent chain, it was the third-largest office supply retailer in the United States. Following a 2013 merger, it is currently a brand and subsidiary of Office Depot. [1] The first OfficeMax store, located in Mayfield Heights, Ohio.
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