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Airborne leaflet dropping is a type of propaganda where leaflets are scattered in the air, normally by filling cluster bombs that open in midair with thousands of leaflets. Military forces have used aircraft to drop leaflets to attempt to alter the behavior of combatants and non-combatants in enemy-controlled territory, sometimes in conjunction ...
Leaflets being handed out in New York City (1973) A flyer (or flier) is a form of paper advertisement intended for wide distribution and typically posted or distributed in a public place, handed out to individuals or sent through the mail. Today, flyers range from inexpensively photocopied leaflets to expensive, glossy, full-color circulars ...
price of food may account for some, but probably not all, of the increase in calories consumed as prices dropped. They propose a model of self-control based on hyperbolic discounting to explain why the increased availability of easy-to-consume snack foods has had a disproportionate effect on weight gain compared to other foods.
The government enlisted the help of citizens; including children to help promote war bonds and stamps to help stimulate the economy. To keep the prices of war supplies down (steel, food, etc.), the U.S. government produced posters that encouraged people to reduce waste and grow their own vegetables in "victory gardens".
Selling is a major objective of direct marketing. An example of this can be newspaper with an advertisement promoting a certain product to buy. [5] Another objective of direct marketing is to both generate leads and qualify leads. Leads that are qualified can also be identified as prospective customers. [5]
Fast food advertising promotes fast food products and utilizes numerous aspects to reach out to the public. Along with automobiles, insurance, retail outlets, and consumer electronics, fast food is among the most heavily advertised sectors of the United States economy; spending over 4.6 billion dollars on advertising in 2012. [ 1 ]
[3] For example, local food initiatives often promote sustainable and organic farming practices, although these are not explicitly related to the geographic proximity of producer and consumer. Local food represents an alternative to the global food model, which often sees food traveling long distances before it reaches the consumer. [4]
Word-of-mouth marketing (WOMM, WOM marketing, also called word-of-mouth advertising) is the communication between consumers about a product, service, or company in which the sources are considered independent of direct commercial influence that has been actively influenced or encouraged as a marketing effort (e.g. 'seeding' a message in a network rewarding regular consumers to engage in WOM ...