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Content creation or content creative is the act of producing and sharing information or media content for specific audiences, particularly in digital contexts. According to Dictionary.com, content refers to "something that is to be expressed through some medium, as speech, writing or any of various arts" [1] for self-expression, distribution, marketing and/or publication.
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. [1] It is often used in order to achieve the following business goals: attract attention and generate leads, expand their customer base, generate or increase online sales, increase brand awareness or credibility ...
The role of a commercial manager is diverse. In the case of many businesses, the role of the commercial manager typically involves overseeing a range of responsibilities, including sales, marketing, contract management, negotiations, and the development of relationships with both customers and business partners. [9]
The content-sourcing competence means acquisition of high-quality information and/or entertainment content for content production. Especially the production of exclusive content leads to unique competitive advantage. Content-creation competence is one of the most important core competences in most media enterprises.
Sales management is a business discipline which is focused on the practical application of sales techniques and the management of a firm's sales operations. It is an important business function as net sales , through the sale of products and services and resulting profit , drive most commercial business.
Food companies use unique marketing techniques designed to connect with the consumer such as running competitions, holding free giveaways and creating interactive games and apps. [57] The benefits of these techniques are distinctive to social media platforms, as they interact and engage with the consumer on a level that other traditional media ...
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Content management is an inherently collaborative process. It often consists of the following basic roles and responsibilities: Creator – responsible for creating and editing content. Editor – responsible for tuning the content message and the style of delivery, including translation and localization.