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Smart Communications retail store in a mall. Smart Communications Inc., commonly referred to as Smart, is a wholly owned wireless communications and digital services subsidiary of PLDT Inc., [1] a telecommunications and digital services provider based in the Philippines. [2]
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The company was launched in December 2000 as Smart Money powered by Smart e-Money, Inc., in cooperation with 1st e-Bank (formerly PDCP Bank; now BDO Unibank) and Mastercard. It was claimed that it was the world’s first card linked to a wireless phone and was marketed by Smart Communications as one of the biggest innovations in finance. [4]
PLDT was established on November 28, 1928, by a Philippine Government act.Philippine legislature and approved by then governor-general Henry L. Stimson by means of a merger of four telephone companies under operation of the American telephone company GTE. [7]
Moving forward, on April 1, 2000, Piltel signed a facilities-sharing agreement with competitor Smart Communications to be able to provide wireless services using Smart's GSM network. [2] By the same day, Piltel launched its GSM brand, Talk 'N Text. In March 2004, Smart Communications acquired 45.3% stake in Piltel from its parent PLDT. [3]
TNT (formerly known as Piltel, Mobiline, Phone Pal, and still unofficially known as Talk 'N Text) is a cellular service of Smart Communications in the Philippines. [1] By April 2000, Piltel launched it's GSM brand, Talk 'N Text. Piltel also reported 16,590,737 subscribers to its GSM brand, Talk 'N Text, before its transfer to Smart.
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