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From inception, Virginia Slims have been designed and marketed as a female-oriented fashion brand, generally targeted to a younger demographic (18- to 35-year-olds).While various themes emerged in the marketing campaigns over the years, the basic threads have been independence, liberation, slimness, attractiveness, glamour, style, taste and a contrast to men's cigarettes.
Cigarettes, which are equated with men, become torches of freedom." [6] In 1929 Bernays decided to pay women to smoke their "torches of freedom" as they walked in the Easter Sunday Parade in New York. This was a shock because until that time, women were only permitted to smoke in certain places such as in the privacy of their own homes.
The brand was relaunched in 1987 as the world's first superslim cigarette, and to compete with other slim cigarettes which were marketed towards women at the time, such as Virginia Slims. [2] [3] Susan Cameron was one of the people who oversaw the re-launch of the brand at the time. [4]
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Print/export Download as PDF; ... This is a list of current cigarette brands. ... Virginia Slims: Altria: United States: 1968; 57 years ago ...
Following in the footsteps of Lucky Strike, Virginia Slims were marketed specifically to young, affluent, and independent women with the tagline created by the advertising agency, Leo Burnett, “You’ve come a long way, baby” referencing the history of women's liberation. With a colorful, pastel package and female-oriented print advertising ...
For those looking for a milder taste and lighter effect of a cigarette, we prepared a list of lowest tar and nicotine cigarette brands in 2019. Let’s start off with some crude facts. A cigarette ...
Numerous print advertisements depicted women in elegant attire, a notably more conservative image compared to their Virginia Slims counterparts, which was associated with the women's movement. [7] Some of their slogans directly addressed physical appearance, such as the 1970s campaign titled "Farewell to the Ugly Cigarette Pack."