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  2. Trade promotion (marketing) - Wikipedia

    en.wikipedia.org/wiki/Trade_promotion_(marketing)

    Coupons instantly reduce the price of a product, making it more desirable to consumers. Coupons can have both advantages and disadvantages. Coupons create brand awareness. The consumer sees the brand name on the coupon even when the coupon is not redeemed. Coupons, also, encourage consumers to purchase brands on the next trip to the store. [5]

  3. Price discrimination - Wikipedia

    en.wikipedia.org/wiki/Price_discrimination

    Price discrimination can lower profits. For instance, when oligopolies offer a lower price to consumers with high price elasticity (lower disposable income) they compete with other sellers to capture the market until a lower profit is retained. [30] Hence, oligopolies may opt to not use price discrimination.

  4. Coupon - Wikipedia

    en.wikipedia.org/wiki/Coupon

    The above applies when the retailer is the source of the coupon, since the product is offered at the post-coupon price. In jurisdictions seeking to tax more, [25] if the coupon is issued by the manufacturer, the original price is still paid but some of the price is covered by the manufacturer instead of the consumer and the full price remains ...

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  6. Loyalty marketing - Wikipedia

    en.wikipedia.org/wiki/Loyalty_marketing

    Loyalty marketing is a marketing strategy in which a company focuses on growing and retaining existing customers through incentives. Branding, product marketing, and loyalty marketing all form part of the customer proposition – the subjective assessment by the customer of whether to purchase a brand or not based on the integrated combination of the value they receive from each of these ...

  7. Half Price Books - Wikipedia

    en.wikipedia.org/wiki/Half_Price_Books

    Half Price Books, Records, Magazines, Incorporated is a chain of new and used bookstores in the United States. The company's original motto is "We buy and sell anything printed or recorded except yesterday's newspaper", and many of the used books, music, and movies for sale in each location are purchased from local residents.

  8. Coupon (finance) - Wikipedia

    en.wikipedia.org/wiki/Coupon_(finance)

    Zero-coupon bonds are those that pay no coupons and thus have a coupon rate of 0%. [ 6 ] [ 7 ] Such bonds make only one payment: the payment of the face value on the maturity date. Normally, to compensate the bondholder for the time value of money , the price of a zero-coupon bond will always be less than its face value on any date of purchase ...

  9. Ad blocking - Wikipedia

    en.wikipedia.org/wiki/Ad_blocking

    According to research performed by The New York Times, ad blockers reduced data consumption and sped upload time by more than half on 50 news sites, including The New York Times itself. Journalists concluded that "visiting the home page of Boston.com (the site with most ad data in the study) every day for a month would cost the equivalent of ...

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