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Absolut Vodka is a brand of vodka, produced near Åhus, in southern Sweden. Absolut is a part of the French group Pernod Ricard . Pernod Ricard bought Absolut for €5.63 billion in 2008 (equivalent to €7.59 billion in 2023) [ 1 ] from the Swedish state.
Absolut Vodka, the most successful product of the privatised manufacturer Vin&Sprit.. Alcoholic drinks in Sweden are as common as in most of the Western world.Sweden is historically part of the vodka belt, with high consumption of distilled drinks and binge drinking, but during the later half of the 20th century, habits became more harmonized with western Europe, with increasing popularity of ...
In 2008, Pernod Ricard announced its acquisition of Swedish-based V&S Group, which produces Absolut Vodka, from the Swedish government. [11] In 2013, Pernod Ricard joined leading alcohol producers as part of a producers' commitments to reducing harmful drinking. [12]
This is a list of vodka brands. Vodka is a distilled beverage composed primarily of water and ethanol, sometimes with traces of impurities and flavorings. Vodka is made by the distillation of fermented substances such as grains, potatoes, or sometimes fruits or sugar. The classic preparation is performed using grain or potatoes.
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Absolut vodka is made in Sweden and was introduced to the United States in the year 1979. Its launch was a true challenge due to a variety of factors: Sweden was not perceived as a vodka-producing country, the bottle was very awkward for bartenders to use, and vodka was perceived as a cheap, tasteless drink.
The product name "Absolutely pure spirits" was changed to Renat in the 1970s to pave the way for the new product Absolut Vodka which was launched in 1979. [3] Renat is considered to be the Swedish national vodka and was featured in the International Wine and Spirit Competition (IWSC) in 2005 and 2006.
Vodka is their largest selling spirit, in which Absolut holds the highest sales figures. Geographically, North America is the group's single biggest market, accounting for 43% of total sales in 2007. Geographically, North America is the group's single biggest market, accounting for 43% of total sales in 2007.