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Ganguro (ガングロ) is an alternative fashion trend among young Japanese women which peaked in popularity around the year 2000 and evolved from gyaru.. The Shibuya and Ikebukuro districts of Tokyo were the centres of ganguro fashion; it was started by rebellious youth who contradicted the traditional Japanese concept of beauty; pale skin, dark hair and neutral makeup tones.
Gyaru (ギャル) pronounced [ɡʲa̠ꜜɾɯ̟ᵝ], is a Japanese fashion subculture for young women, often associated with gaudy fashion styles and dyed hair. [1] The term gyaru is a Japanese transliteration of the English slang word gal .
Egg typically used the same models for each issue of the magazine, some of whom have been involved with the magazine for a very long time. Every so often, these "older generation" of models left the magazine, and newer girls came in. Girls who left the magazine usually went to model for another fashion magazine, or would delve into something different, such as acting, singing or even setting ...
Gyaru being photographed in Ikebukuro in 2009. Gyaru (sometimes known as Ganguro, actually a subcategory of gyaru), is a type of Japanese street fashion that originated in the 1970s. Gyaru focuses on girly-glam style, dwelling on man-made beauty, such as wigs, fake lashes, and fake nails. Gyaru is also heavily inspired by Western fashion.
Eri Momoka, known as "Momoeri", is an early example, [16] and just like Momoka, who has her own brand "Moery", some Ageha models individually launch their own fashion brands. Sumire (1987–2009) launched her own fashion brand "Divas" and often introduced herself as the "Divas designer" during the last days of her life. [17]
Japanese fashion began to divide by age in the 1970s with the appearance of gyaru magazines aimed at teens. Popteen, the most widely read of these magazines, has been publishing monthly since 1980. While mainstream fashion in the 1980s and early 1990s emphasized girlish and cute , gyaru publications promoted a sexy aesthetic. [17]
I Love Mama was considered a unique magazine, as it was a magazine especially for "gyaru-mama", women who remain gyaru after pregnancy, [3] consisting of the likes of housekeeping tips, parenting tips, and fashion tips. [4] Described as a "mega-hit" magazine, it has been the highest-selling gyaru-mama magazine ever since its launch in 2008. [5]
The Tokyo Girls Collection (東京ガールズコレクション, Tōkyō Gāruzu Korekushon), sometimes abbreviated as TGC, is a semiannual fashion festival launched in 2005. [2] It is mainly held near Tokyo area and some local cities such as Kitakyushu , [ 3 ] Nagoya [ 4 ] and Okinawa . [ 5 ]