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In 2002 Abercrombie & Fitch released a line of thong underwear targeted for girls ages 10–16, though critics pointed out that children as young as seven could fit one of the thongs. [52] [53] [54] A spokesman for A&F, Hampton Carney, stated that he could list "at least 100 reasons why a young girl would want thong underwear."
In 1904, it was incorporated and renamed "Abercrombie & Fitch Co." Fitch eventually bought out Abercrombie's share of the business, becoming its sole owner from 1907 to 1928. [7] The company was an elite outfitter of sporting and excursion goods, particularly noted for its expensive shotguns, fishing rods, fishing boats, and tents. [ 7 ]
Abercrombie Kids (stylized as abercrombie kids) is a children's clothing brand owned by Abercrombie & Fitch, introduced in 1998.Originally targeting high school consumers aged 13–18 as "abercrombie" its focus has shifted to the 7–14 market as "abercrombie kids", [3] the concept is designed as the children's version of its parent company A&F.
Hollister Co., often advertised as Hollister or HCo., is a retail brand owned by Abercrombie & Fitch Co, selling apparel, accessories, and fragrances. Goods are available in-store and through the company's online store.
The sale of thongs for girls aged 10–16 by US retailer Abercrombie & Fitch led to an email and telephone campaign against the company. [62] British retailer Argos was criticized for selling G-strings for girls aged nine, and a primary school head teacher in Britain voiced concerns that pupils aged 10–11 were wearing thong underwear to ...
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