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Product life-cycle management (PLM) is the succession of strategies by business management as a product goes through its life-cycle. The conditions in which a product is sold (advertising, saturation) changes over time and must be managed as it moves through its succession of stages.
Life cycle assessment (LCA) is sometimes referred to synonymously as life cycle analysis in the scholarly and agency report literatures. [7] [1] [8] Also, due to the general nature of an LCA study of examining the life cycle impacts from raw material extraction (cradle) through disposal (grave), it is sometimes referred to as "cradle-to-grave analysis".
Life-cycle assessment (LCA or life cycle analysis) is a technique used to assess potential environmental impacts of a product at different stages of its life. This technique takes a "cradle-to-grave" or a "cradle-to-cradle" approach and looks at environmental impacts that occur throughout the lifetime of a product from raw material extraction, manufacturing and processing, distribution, use ...
Product lifecycle management (PLM) should be distinguished from 'product life-cycle management (marketing)' (PLCM). PLM describes a product's engineering aspect, from managing its descriptions and properties through its development and useful life. In contrast, PLCM refers to the commercial management of a product's life in the business market ...
[3] [6] The marketing plan also shows the actions that will be taken, and the resources to be applied, in order to achieve planned goals. [3] [6] Marketing planning can also be used to prepare a detailed case for introducing a new product or revamping current marketing strategies for existing products. [3] A complete marketing plan may include: [7]
The C2C concept ignores the use phase of a product. According to variants of life-cycle assessment (see: Life-cycle assessment § Variants) the entire life cycle of a product or service has to be evaluated, not only the material itself. For many goods e.g. in transport, the use phase has the most influence on the environmental footprint.
A marketing mix is a foundational tool used to guide decision making in marketing. The marketing mix represents the basic tools that marketers can use to bring their products or services to the market. They are the foundation of managerial marketing and the marketing plan typically devotes a section to the marketing mix.
Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.