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A multi-channel network (MCN) is an organization that works with video platforms to offer assistance to channel owners in areas such as "product, programming, funding, cross-promotion, partner management, digital rights management, monetization and sales, and audience development," [1] in exchange for a percentage of the ad revenue from the channel.
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In 2005, YouTube introduced Creator Studio Classic. In 2019, a significant overhaul of YouTube Studio was conducted to align with Google's Material Design user interface. [4] [5] By November 2019, Creator Studio Classic access was gradually phased out in favor of the rebranded "YouTube Studio," serving as a replacement for around 150,000 creators.
Reed Duchscher (born July 13, 1989) is an American talent manager and investor. [1] He is the CEO and founder of Night Media, [2] and talent manager of content creators such as political livestreamer Hasan Piker, streamer Kai Cenat and Minecraft content creator Dream, [3] and former manager of YouTuber MrBeast from 2018-2024.
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Gaytan was a full-time video editor and YouTube Manager for content creator Christian "IWDominate" Rivera, a former pro player for Team Liquid. He stopped editing for Rivera when he was invited to join OfflineTV as an editor in June 2017. He would later solely direct, produce, and manage all of their content. [6]
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Though YouTube executives denied the company itself intends to get into content creation, YouTube's news manager described it as a "catalyst" for creating new original content by developing partnerships with news organizations, the Pew Research study concluding that the website was "becoming an important platform by which people acquire news." [45]