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Merle Norman Cosmetics Inc. or simply known as Merle Norman, is an American cosmetics company that manufactures skin care, personal care, and makeup products founded in 1931 by Merle Norman. [2] The company sells its products through e-commerce and its beauty store studio franchises, along with operating day spas through its Merle Norman Spa brand.
The Merle Norman Building is a streamline moderne and art deco building in Santa Monica, California which was the former headquarters of Merle Norman Cosmetics located at 2525 Main Street. The building was designated as Santa Monica Historic Landmark #44 on June 10, November 11, 2002.
Merle Nethercutt Norman (January 15, 1887 – January 1, 1972) was an American cosmetics magnate, chemist, and philanthropist. [1] She was the founder of Merle Norman Cosmetics and was one of the early business pioneers of franchising .
Merle Norman Makeup. $18 and up from Merle Norman ... Although it expanded beyond the original Santa Monica studio, Merle Norman remains family-owned and committed to producing superior cosmetics ...
Under his tenure, Merle Norman was recognized as one of the top 10 largest American cosmetic companies by People magazine. [12] By 1981, Nethercutt spent $5 million on Merle Norman's first nationwide advertising campaign, which had previously only used word-of-mouth marketing. The company also had begun experimentally selling in European ...
Merle Norman founded Merle Norman Cosmetics in 1931 during the Great Depression by opening her first studio in Santa Monica, California.The company expanded to a retail chain and encompassed dozens of studio outlets across the contiguous United States, most of which were owned by women.
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