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Merle Norman Cosmetics Inc. or simply known as Merle Norman, is an American cosmetics company that manufactures skin care, personal care, and makeup products founded in 1931 by Merle Norman. [2] The company sells its products through e-commerce and its beauty store studio franchises, along with operating day spas through its Merle Norman Spa brand.
The Merle Norman Building is a streamline moderne and art deco building in Santa Monica, California which was the former headquarters of Merle Norman Cosmetics located at 2525 Main Street. The building was designated as Santa Monica Historic Landmark #44 on June 10, November 11, 2002.
Under his tenure, Merle Norman was recognized as one of the top 10 largest American cosmetic companies by People magazine. [12] By 1981, Nethercutt spent $5 million on Merle Norman's first nationwide advertising campaign, which had previously only used word-of-mouth marketing. The company also had begun experimentally selling in European ...
Chesapeake Bay Candle factory workers make more than a half-million scented candles each month for sale at popular retail stores such as Target, as well as online. But no longer in Maryland, as ...
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Norman has been credited of being ahead of her time, laying out the foundations for franchising before they were properly defined in modern business. [13] [14] Norman would be described as a pioneer entrepreneur and an inspiration for women of the time, with the large majority of Merle Norman Cosmetics franchise studios being owned independently by women nationwide by 1934. [9]
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