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Absolut Vodka is a brand of vodka, produced near Åhus, in southern Sweden. Absolut is a part of the French group Pernod Ricard . Pernod Ricard bought Absolut for €5.63 billion in 2008 (equivalent to €7.59 billion in 2023) [ 1 ] from the Swedish state.
Vodka is their largest selling spirit, in which Absolut holds the highest sales figures. Geographically, North America is the group's single biggest market, accounting for 43% of total sales in 2007. Geographically, North America is the group's single biggest market, accounting for 43% of total sales in 2007.
They are sometimes available in hotel mini-bars, on trains, [2] and planes, [3] and in other circumstances where serving from a full size bottle is impractical or uneconomical. They are sometimes sold in sets, allowing the comparative tasting of different types of beverage. [4] [5] They are also sold in gift sets with a corresponding drinking ...
The name Stolichnaya is pronounced in Russian [stɐˈlʲit͡ɕnajə]. [2] The word is the adjectival form of столица (stolitsa), meaning "capital city". [3] The Soyuzplodoimport bottle label features the words "Stolichnaya Vodka" in gold cursive script over a drawing of a Moscow landmark, the recently rebuilt Hotel Moskva.
The product name "Absolutely pure spirits" was changed to Renat in the 1970s to pave the way for the new product Absolut Vodka which was launched in 1979. [3] Renat is considered to be the Swedish national vodka and was featured in the International Wine and Spirit Competition (IWSC) in 2005 and 2006.
Level Vodka, a brand of vodka from the makers of Absolut was launched in 2004. Made in Åhus, Sweden, the vodka is made from winter wheat and is marketed as "perfectly balanced" due to the use of two distinct distillation methods - a continuous distillation process to remove congeners, creating the vodka's smoothness, and a batch distillation process to add character.
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In January 2006, Kravitz contributed "Breathe" to absoluttracks, a project sponsored by Absolut Vodka. This song was re-mixed by ten musical producers and distributed via the internet. Kravitz appeared in the audience of Madonna's Confessions Tour (2006) during numerous shows. He later joined Madonna live on stage to play guitar on the song, "I ...