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Salesforce, Inc. is an American cloud-based software company headquartered in San Francisco, California.It provides applications focused on sales, customer service, marketing automation, e-commerce, analytics, artificial intelligence, and application development.
Salesforce management systems (also sales force automation systems (SFA)) are information systems used in customer relationship management (CRM) marketing and management that help automate some sales and sales force management functions. They are often combined with a marketing information system, in which case they are often called CRM systems
On June 10, 2019, Tableau was acquired by Salesforce in an all-stock deal worth $15.7 billion, being the largest acquisition in Salesforce's history at the time. [40] In March 2021, Tableau announced the appointment of Mark Nelson as president and CEO, replacing Adam Selipsky. [41] Current CEO of Tableau is a longtime Salesforce exec Ryan Aytay ...
Slack — a business Salesforce acquired in 2021 for $27.7 billion — has a booth explaining how a business could use new AI features on the platform to build improved marketing campaigns.
Salesforce CEO Marc Benioff told Fortune that the company was making a "hard pivot" to AI agents. Salesforce's Agentforce platform lets users create custom AI agents to interact with customers.
Salesforce has spent years building and acquiring new products to create Customer 360. That's the name for Salesforce's software ecosystem, which offers various tools and programs companies use to ...
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