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  2. Copywriting - Wikipedia

    en.wikipedia.org/wiki/Copywriting

    Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing.Copywriting is aimed at selling products or services. [1] The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.

  3. Marketing plan - Wikipedia

    en.wikipedia.org/wiki/Marketing_plan

    A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals.

  4. Business plan - Wikipedia

    en.wikipedia.org/wiki/Business_plan

    A business plan is a formal written ... marketing plan; ... Wikiversity has a Lunar Boom Town project where students of all ages can collaborate with designing ...

  5. Swipe file - Wikipedia

    en.wikipedia.org/wiki/Swipe_file

    A swipe file is a collection of tested and proven advertising and sales letters. Keeping a swipe file is a common practice used by advertising copywriters and creative directors as a reference of ideas for projects. [1] Authors and publishers can benefit from creating a swipe file of best-selling titles to give them ideas for their own titles.

  6. Advertising management - Wikipedia

    en.wikipedia.org/wiki/Advertising_management

    Advertising management is a complex process that involves making many layered decisions including developing advertising strategies, setting an advertising budget, setting advertising objectives, determining the target market, media strategy (which involves media planning), developing the message strategy, and evaluating the overall ...

  7. Content writing services - Wikipedia

    en.wikipedia.org/wiki/Content_writing_services

    CopywritingCopywriting is the act of writing the text for the purpose of advertising or other forms of marketing. The product, called copy , is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.

  8. Creative director - Wikipedia

    en.wikipedia.org/wiki/Creative_director

    A creative director is a vital role in all of the arts and entertainment industries and can be seen as another element in any product development process. The creative director may also assume the roles of an art director, copywriter, or lead designer. The responsibilities of a creative director include leading the communication design ...

  9. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    Marketing mix is the most important part of marketing strategy, which is "the framework to manage marketing and incorporate it within a business context [6] ". Marketing strategy: how a business achieves its marketing objectives. The initial step to achieve a marketing strategy is to identify the market target and build up a business plan.

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