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Atlantic Technological University (also known as Atlantic TU or ATU; Irish: Ollscoil Teicneolaíochta an Atlantaigh; OTA) [1] is a technological university in the west and north-west of Ireland. It was formally established on 1 April 2022 as a merger of three existing institutes of technology (ITs) – Galway-Mayo IT , IT Sligo , and ...
In marketing, brand management is the control of how a brand is perceived in the market.Tangible elements of brand management include the look, price, and packaging of the product itself; intangible elements are the experiences that the target markets share with the brand, and the relationships they have with it.
Brand awareness is the extent to which customers are able to recall or recognize a brand under different conditions. [1] Brand awareness is one of two dimensions from brand knowledge, an associative network memory model. [2] It is a key consideration in consumer behavior, advertising management, and brand management. The consumer's ability to ...
A 2012 paper published in The International Information & Library Review conducted a survey with 160 respondents and reported that out of those respondents using social networking "for academic purposes", Facebook and ResearchGate were the most popular at the University of Delhi, but also "a majority of respondents said using SNSs [Social ...
Aaker is the creator of the Aaker Model, a marketing model that views brand equity as a combination of brand awareness, brand loyalty, and brand associations. [11] The model outlines the necessity of developing a brand identity, which is a unique set of brand associations representing what the brand stands for and offers to customers an aspiring brand image.
Unlike brand recognition, brand recall (also known as unaided brand recall or spontaneous brand recall) is the ability of the customer retrieving the brand correctly from memory. [11] Rather than being given a choice of multiple brands to satisfy a need, consumers are faced with a need first, and then must recall a brand from their memory to ...
An undergraduate research journal is an academic journal dedicated to publishing the work of undergraduate research students. Such journals have been described as important for the professionalization of students into their academic discipline and a more substantive opportunity to experience the publication and peer review process than inclusion in the acknowledgments or as one of many authors ...
The Students Union at GMIT aims to represent students on all levels, throughout the institute, from class reps attending SU council and Programme boards to full-time sabbatical officers serving students on Governing Body and Academic Council. The Student Union supports students with a wide range of academic, social, welfare and financial issues.