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General Mills single-handedly made chiffon cake into one of the most ubiquitous desserts of the 1950s, buying the recipe and even sponsoring contests devoted solely to this light and airy favorite.
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Betty Crocker is a cultural icon, as well as brand name and trademark of American Fortune 500 corporation General Mills. The name was first developed by the Washburn ...
Cake from a box, on the other hand, couldn't be simpler, making it the easy choice when you're hosting any kind of party. We love using cake mix as the base of some of our favorite desserts ...
Depression cake is a type of cake that was commonly made during the Great Depression. The ingredients include little or no milk, sugar, butter, or eggs, because the ingredients were then either expensive or hard to obtain. Similar cakes are known as "War Cake", as they avoided ingredients that were scarce or were being conserved for the use of ...
The Betty Crocker Kitchens is a division and part of the test kitchens at the world headquarters of General Mills in Golden Valley, Minnesota, operator of the Betty Crocker brand. They are modeled after and equipped like a kitchen that would be found in an American home, since the company's products and recipes tested are intended for home use ...
Betty Crocker orange madeira cake mix, New Zealand, 1940s-70s. Some baking mixes are sold in bulk volumes, and the baker measures out the amount needed. In other cases, the mix is sold pre-measured in a commonly desired size, such as enough baking mix to make a particular size of cake.
The Betty Crocker Cookbook is a cookbook written by staff at General Mills, the holders of the Betty Crocker trademark. The persona of Betty Crocker was invented by the Washburn-Crosby Company (which would later become General Mills) as a feminine "face" for the company's public relations. [1]
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