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CP+B has been named "Agency of the Year" 13 times in the trade press. [22] On December 15, 2008, CP+B was named Creativity's agency of the year. [23] They were also named Adweek's 2008 U.S. Agency of the year. [24] In December 2009, CP+B was named Advertising Age Agency of the Decade and Boards magazine's Agency of the Year.
The agency was recognized on Advertising Age's annual A-List, which honors "the agencies that showed moxie, innovation and effectiveness in 2009." The 2010 U.S. Census campaign, led by Draftfcb New York, received Gold in the multicultural category and the Research Achievement Award at the 2010 Advertising Research Foundation David Ogilvy Awards ...
McCann, formerly McCann Erickson, is an American global advertising agency network, with offices in 120 countries. McCann is part of McCann Worldgroup, along with several other agencies, including direct digital marketing agency MRM//McCann, experiential marketing agency Momentum Worldwide, healthcare marketing group McCann Health, and public-relations and strategic-communications agency Weber ...
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An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent of the client; it may be an internal department or agency that provides an outside ...
N. W. Ayer & Son was a Philadelphia advertising agency founded in 1869. It called itself the oldest advertising agency in the United States. Named by Francis Ayer after his father N. W. Ayer, it ventured into advertising in 1884.
The agency is known for brand transformations and culturally-led marketing campaigns that "combine entertainment and advertising." [2] 72andSunny won "Agency of the Year" in 2012 by Advertising Age and 2013 by Adweek. [3] [4] [5] It is a subsidiary of Stagwell, formerly MDC Partners. [6]
The American Association of Advertising Agencies was founded on June 4, 1917, in St. Louis by five regional advertising industry groups and 111 charter members. As its founding came right after the U.S. entry into World War I, one of the association's earliest actions was to urge its members to "sound a patriotic note in ads in support of the war effort". [1]