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[1] [3] By the 1960s had an estimated 80 percent of the black hair-care market and annual sales of $12.6 million by 1970. [1] In 1971, JPC went public and was the first African American owned company to trade on the American Stock Exchange. [1] [5] The company's most well-known product was Afro Sheen for natural hair when afros became popular.
Hair weaves emerged in the 1950s, though at that time celebrities were the only ones using them. When the "long, disco-haired" era came about in the 1970s, hair weaves became widespread. Since that time, hair weaves have only become more popular. [1] Most human hair weaves come from Asian countries like Vietnam, India, and China.
In 1954, at the encouragement of co-worker, Johnson left the Fuller company and founded Johnson Products with his wife Joan, [8] focusing on the African American male hair care market. Johnson borrowed $250 from a bank and another $250 from a friend to finance the venture. [5] The company's first product was Ultra Wave, a hair relaxer for men.
Yes, relaxed hair, straight weaves, wigs, hair pieces and other Eurocentric beauty standards are acceptable, and consequently favored, by many women of color who simply want to get a job or get ...
The natural hair movement of the last 15 years has brought with it the proliferation of Black-centered hair care products from major brands and new, Black-owned hair care brands. Such products ...
View Article The post How these business owners are centering African heritage in their brands appeared first on TheGrio. Every industry is rife with competition — whether you’re...
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