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  2. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .

  3. Phil Singleton - Wikipedia

    en.wikipedia.org/wiki/Phil_Singleton

    SEO for Growth and The Small Business Owner’s Guide To Local Lead Generation, The Small Business Owner's Guide To Local Lead Generation Phil Singleton is an American author, web designer and Internet marketing consultant who assists small businesses.

  4. Barry Schwartz (technologist) - Wikipedia

    en.wikipedia.org/wiki/Barry_Schwartz_(technologist)

    Barry Schwartz (born 22 March 1980) is a technologist and blogger who writes about search engines and search engine marketing, and search engine optimization. [1] [2] Schwartz is the founder [3] and currently the editor of Search Engine Roundtable, an online news site covering the search engines and search engine marketing.

  5. Danny Sullivan (technologist) - Wikipedia

    en.wikipedia.org/wiki/Danny_Sullivan_(technologist)

    Danny Sullivan is an American technologist, journalist, [1] and entrepreneur. He is the founder of Search Engine Watch in 1997, one of the earliest online publications about search engine marketing.

  6. Playing the Name Game: What Happens to A Company’s SEO After ...

    www.aol.com/playing-name-game-happens-company...

    However, the move has been widely criticized within the industry – expert analysts say Musk wiped out anywhere from $4 billion to $20 billion in brand equity by rebranding to X.

  7. Local search engine optimisation - Wikipedia

    en.wikipedia.org/wiki/Local_search_engine...

    Local search engine optimization (local SEO) is similar to (national) SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine's unpaid results (known as its SERP, search engine results page) often referred to as "natural", "organic", or "earned" results. [1]

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