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The Simplicity Pattern Company is a manufacturer of sewing pattern guides, under the "Simplicity Pattern", "It's So Easy" and "New Look" brands. The company was founded in 1927 in New York City . During the Great Depression , Simplicity allowed home seamstresses to create fashionable clothing in a reliable manner.
Victorian fashion consists of the various fashions and trends in British culture that emerged and developed in the United Kingdom and the British Empire throughout the Victorian era, roughly from the 1830s through the 1890s. The period saw many changes in fashion, including changes in styles, fashion technology and the methods of distribution.
Trade catalogs and pattern books were propelled by the printing press. Although its origin is unknown, historians believe that the oldest known version was invented in China around 1000 AD. Printing was refined in China in 1297, leading to the mass production of books, and 150 years later the Gutenberg printing press appeared in 1440 in Germany.
Victorian dress reform was an objective of the Victorian dress reform movement (also known as the rational dress movement) of the middle and late Victorian era, led by various reformers who proposed, designed, and wore clothing considered more practical and comfortable than the fashions of the time.
The Rational Dress Society was an organisation founded in 1881 in London, part of the movement for Victorian dress reform. It described its purpose thus: The Rational Dress Society protests against the introduction of any fashion in dress that either deforms the figure, impedes the movements of the body, or in any way tends to injure the health.
Bustles and elaborate drapery characterize gowns of the early 1870s. The gentleman wears evening dress. Detail of Too Early by James Tissot, 1873.. 1870s fashion in European and European-influenced clothing is characterized by a gradual return to a narrow silhouette after the full-skirted fashions of the 1850s and 1860s.
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