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Jockey International, Inc. is an American manufacturer and retailer of underwear, sleepwear, and sportswear for men, women, and children. The company is based in Kenosha, Wisconsin . Jockey invented the first men's Y-Front brief in 1934 and it is a recognized trademark in 120 countries.
This is an accepted version of this page This is the latest accepted revision, reviewed on 14 January 2025. Clothes worn under other clothes For other uses, see Underwear (disambiguation). "Intimate apparel" redirects here. For the play, see Intimate Apparel (play). Boxer shorts and boxer briefs Panties or knickers Underwear, underclothing, or undergarments are items of clothing worn beneath ...
Underwear companies took note on men's preference of wearing their trousers at the hips because low-rise pants sat lower than underwear and caused non-sagging men to expose their underpants waistband, [25] so they exploited it through designing waistbands with bright colors and larger logos. [26]
Men's classic briefs were first sold on January 19, 1935, by Coopers, Inc. (now known as Jockey International), in Chicago, Illinois, at Marshall Field's department store. They dubbed the new undergarment the "Jockey", because it offered a similar degree of support as the jockstrap (one style of which is also called "jock briefs" or "support ...
[2] [3] Since the 1990s, some men also opt for boxer briefs as a compromise between the two. As of 2006 [update] , one American manufacturer reported that woven boxer shorts made up 15-20 per cent of men's underwear sales, but had been declining in popularity compared to boxer briefs since 2003.
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