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Publishers Clearing House was founded in 1953 in Port Washington, New York by Harold Mertz, [5] [6] a former manager of a door-to-door sales team for magazine subscriptions. [7] The company started in Mertz's basement with help from his first wife LuEsther and daughter Joyce.
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Of those three companies, only Publishers Clearing House continues to use sweepstakes as a promotional device and as recently as 2010 paid $3.5 million to settle charges that it had violated the terms of a 2001 multi-state agreement for which it was fined $34 million.
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However, unlike a standard telephone directory, where the user uses customer's details (such as name and address) in order to retrieve the telephone number of that person or business, a reverse telephone directory allows users to search by a telephone service number in order to retrieve the customer details for that service.
Publishers Clearing House (PCH) was a competitor to American Family Publishers that ran similar sweepstakes. The two companies were often mistaken for each other. Many believe, incorrectly, that Ed McMahon was the spokesperson for PCH. Star Search host Ed McMahon worked for only American Family Publishers according to a 1992 interview [7].
Jun. 29—Scammers are using a Publisher Clearing House ruse as the latest tactic to take people's money. Publishers Clearing House sweepstakes are legitimate, however, scammers have honed in on a ...