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Inspired by market research that suggested only 4% of women describe themselves as beautiful (up from 2% in 2004), and around 54% believe that when it comes to how they look, they are their own worst beauty critic, Unilever's Dove brand has been conducting a marketing campaign called Dove Campaign for Real Beauty that aims to celebrate women's natural beauty since 2005. [2]
But a new commercial for Secret's latest "Whole Body" deodorant is encouraging women to use it "from pits to bits" and shows a spokesmodel spraying it underneath her sports bra and even down her ...
80% of girls have used a filter or photo-editing app to change their appearance by the time they turned 13.
The full thirty-second television advert version included seven women of different races and ages. [7] Unilever has apologized for an advertisement, saying it should "never have happened" and pulled the advertisement. [8] The ad sparked criticism, leading Dove to remove the advert, saying it "deeply regret(ted) the offence it caused."
The Dove Campaign for Real Beauty is a marketing campaign which focuses on building self confidence in women and young children. Launched by Unilever in 2004, [ 1 ] Dove 's partners in the campaign include Ogilvy , Edelman , and Harbinger Capital . [ 2 ]
Dove's 'Real Beauty' campaign delivers a powerful new video showing how directly little girls' attitudes about their bodies come from their mothers.
The final image of Betts, now rendered almost unrecognizable, is then transferred to a billboard advertisement for the fictional "Easel" (or "Fasel") brand of foundation makeup. As the camera zooms out from the billboard, two young girls can be seen walking past and looking up at Betts' heavily edited image.
INSIDE EDITION -- In honor of Father's Day, Dove just released a new commercial featuring videos of men at the exact moment they find out that they're going to be dads. It is sure to melt your heart.