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[1] [2] In 2004, Haier began manufacturing home appliances in Pakistan, including microwave ovens. [1] In 2015, Haier invested $5 million to establish a mobile phone assembly plant in Lahore, which would annually manufacture over 1.5 million cellphones for the Pakistani market. [3] In 2017, Haier established a plant to assemble laptops in ...
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According to Euromonitor International, Haier was the number one brand globally in major appliances for 10 consecutive years from 2009 to 2018. [4] The Haier brand was also recognized by BrandZ in 2019 as the most valuable IoT ecosystem brand in the world, with a brand value of $16.3 billion. [5] [6]
Hotpoint is a brand of domestic appliances.Ownership of the brand is split between American company Whirlpool, which has the rights in Europe, [1] Chinese company Haier, which has the rights in the Americas and Turkish company Arcelik which has rights in Russia and the CIS.
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Good quality customer service is usually measured through customer retention. Customer service for some firms is part of the firm’s intangible assets and can differentiate it from others in the industry. One good customer service experience can change the entire perception a customer holds towards the organization. [3] It is expected that AI ...