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In social science research social-desirability bias is a type of response bias that is the tendency of survey respondents to answer questions in a manner that will be viewed favorably by others. [1] It can take the form of over-reporting "good behavior" or under-reporting "bad" or undesirable behavior.
The Balanced Inventory of Desirable Responding (BIDR) is a psychometric tool that serves as a 40-item self-report questionnaire. BIDR assesses the potential social desirability bias in respondents' answers and further shows the composition of impression management (IM) and self-deception enhancement (SDE) within that bias.
Social desirability bias is a type of response bias that influences a participant to deny undesirable traits, and ascribe to themselves traits that are socially desirable. [2] In essence, it is a bias that drives an individual to answer in a way that makes them look more favorable to the experimenter. [1] [2] This bias can take many forms.
Recall bias can lead to misinformation based on a respondent misrecalling the facts in question. Social desirability bias can lead a respondent to respond in a fashion that he or she thinks is correct or better or less embarrassing, rather than providing true and honest responses.
The Marlowe–Crowne Social Desirability Scale (MC–SDS) is a 33-item self-report questionnaire that assesses whether or not respondents are concerned with social approval. The scale was created by Douglas P. Crowne and David Marlowe in 1960 in an effort to measure social desirability bias , which is considered one of the most common biases ...
Open questions are those questions that invite the respondent to provide answers in their own words and provide qualitative data. Although these types of questions are more difficult to analyze, they can produce more in-depth responses and tell the researcher what the participant actually thinks, rather than being restricted by categories.
Such question formats are favoured by both survey designers and respondents because they are straightforward to produce and respond to. [3] [6] The bias is particularly prevalent in the case of surveys or questionnaires that employ truisms as the stimuli, such as: "It is better to give than to receive" or "Never a lender nor a borrower be ...
The most common modes of computer-assisted survey information collection, ranked by the extent of interviewer involvement, are: [1] CATI (Computer-assisted telephone interviewing) is the initial CASIC mode where a remotely present interviewer calls respondents by phone and enters the answers into a computerized questionnaire.