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  2. Wardley map - Wikipedia

    en.wikipedia.org/wiki/Wardley_map

    A Wardley map is a map for business strategy. [1] Components are positioned within a value chain and anchored by the user need, with movement described by an evolution axis. [ 2 ] Wardley maps are named after Simon Wardley who created the technique at Fotango in 2005 having created the evolutionary framing the previous year.

  3. In-image advertising - Wikipedia

    en.wikipedia.org/wiki/In-image_advertising

    In-image advertising uses “data about the image, its tags, and the surrounding content to match images with ads that are contextually relevant.” [2] Once a website owner integrates the scripts onto their publishing systems, site visitors can move their mouse over the images or look at an image for a certain amount of time to reveal an ad.

  4. File:Strategy Pattern Diagram ZP.svg - Wikipedia

    en.wikipedia.org/wiki/File:Strategy_Pattern...

    Main page; Contents; Current events; Random article; About Wikipedia; Contact us; Pages for logged out editors learn more

  5. Repetition variation - Wikipedia

    en.wikipedia.org/wiki/Repetition_variation

    Repetition Variation is an advertising strategy that modifies repeated ads to maintain consumer interest and effectiveness while avoiding overexposure. It aims to mitigate "wearout," a decline in engagement due to overly repetitive content.

  6. Advertising management - Wikipedia

    en.wikipedia.org/wiki/Advertising_management

    Advertising management is a complex process that involves making many layered decisions including developing advertising strategies, setting an advertising budget, setting advertising objectives, determining the target market, media strategy (which involves media planning), developing the message strategy, and evaluating the overall ...

  7. Unique selling proposition - Wikipedia

    en.wikipedia.org/wiki/Unique_selling_proposition

    In marketing, the unique selling proposition (USP), also called the unique selling point or the unique value proposition (UVP) in the business model canvas, is the marketing strategy of informing customers about how one's own brand or product is superior to its competitors (in addition to its other values).

  8. Marketing decision support system - Wikipedia

    en.wikipedia.org/wiki/Marketing_decision_support...

    A MKDSS is used to support the software vendors’ planning strategy for marketing products. It can help to identify advantageous levels of pricing, advertising spending, and advertising copy for the firm’s products. [4] This helps determine the firm's marketing mix for product software.

  9. JSR - Wikipedia

    en.wikipedia.org/wiki/JSR

    JSR Corporation [ja; es], a Japanese chemical company, acting in the semiconductor industry; Jacobinte Swargarajyam, a 2016 Indian Malayalam language film; Jessore Airport, in Bangladesh; Jet Set Radio, a video game; John Septimus Roe Anglican Community School, in Perth, Western Australia; Jai Shri Ram, a popular Hindu slogan and greeting