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Stickers are commonly downloadable for free, but some services may offer premium options via microtransactions, often described as stickers as a service. Sets may be devoted to specific themes, characters, as well as popular brands and media franchises such as Hello Kitty , Psy , and the Minions of Despicable Me .
"Gulp Oil", a parody of Gulf Oil; a sticker from the 11th series (1974). Wacky Packages returned in 1973 as peel-and-stick stickers. From 1973 to 1977, 16 different series were produced and sold, originally (with Series 1–15) in 5-cent packs containing three (later reduced to two) stickers, a stick of bubble gum and a puzzle piece with a sticker checklist on the back of it.