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With the help of the Clean Makeup line, CoverGirl has donated $500,000 to the program, which provided 50 million liters of drinking water to children across the world. [10] In 2017, CoverGirl reinvented their brand by adopting a new strapline "I Am What I Make Up" instead of the past strapline "easy, breezy, beautiful" for 20 years.
In 2019, Charlotte Tilbury Beauty Ltd pledged £1 million to Women for Women International, for whom Tilbury herself is an ambassador. [ 9 ] On 23 June 2020, Spanish cosmetics and fragrance company Puig acquired a majority stake in the business for £1.3 billion through Prado Investments Limited, a London-based subsidiary. [ 10 ]
In order to solve the theft issue, the boxes were changed to a basic black, and the recognizable lip gloss design was moved to the inside of the box. [27] In the April 2018 release of the Kourt X Kylie Collection, Kylie Cosmetics included eyeshadow palettes with brand new plastic packaging rather than the traditional cardboard packaging. [28]
rom&nd. Founded by popular Korean beauty influencer Saeron Min (aka Gaek) in 2016, rom&nd is known for their high-performing cosmetics, which include a few products that have gained cult status in ...
Because of the fast-decreasing age of makeup users, many companies, from drugstore brands like Rimmel to higher-end products like Estee Lauder, cater to this expanding market by introducing flavored lipsticks and glosses, cosmetics packaged in glittery and sparkly packaging, and marketing and advertising using young models. [45]
NARS' minimalist matte black, rubber packaging was created by Fabien Baron, [5] who Nars met on a shoot in 1989. [8]NARS has an "Orgasm Collection" which includes powder blush, liquid blush, loose powder, lip gloss, lip stick, lip balm, multiple use cream sticks, illuminators, full vinyl lip lacquer, and nail polish.
Urban Decay, an American cosmetics brand headquartered in Newport Beach, California, is a subsidiary of French cosmetics company L'Oréal. [1] Current products include lip, eye, complexion and body products. [2] They are best known for their Naked collection, which includes 12 different eye shadow palettes.
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