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  2. What lessons should brands take away from the 'Bud Light Effect'?

    www.aol.com/news/lessons-brands-away-bud-light...

    The so-called "Bud Light Effect." "The Bud Light story is really astonishing," Tim Calkins said. ... For example, musician Kid Rock decided to post a video to Instagram in which he shot up cases ...

  3. Bud Light boycott - Wikipedia

    en.wikipedia.org/wiki/Bud_Light_boycott

    On June 28, 2023, Brendan Whitworth gave an interview to CBS, where he highlighted Bud Light's history of supporting the queer community since 1998 and stressed their commitment to continuing to support them. He also stated that Bud Light's parent company, Anheuser-Busch, was planning on tripling Bud Light's budget for the 2023 NFL season ...

  4. More bad news for Bud Light - AOL

    www.aol.com/finance/more-bad-news-bud-light...

    Anheuser-Busch InBev beer, Michelob Ultra, also brewed by Anheuser-Busch InBev, has surpassed Bud Light in its share of draft lines, marking an end to several decades of dominance

  5. Goldberg: Why 'Bud Lighting' isn't stopping anytime soon

    www.aol.com/news/goldberg-why-bud-lighting-isnt...

    In the short term, the Bud Light example is too exciting for “anti-woke” crusaders who have become rabidly anti-corporate. Once you develop a taste for takedowns, only more can satisfy.

  6. Bud Light had a year it wants to forget. What happens next? - AOL

    www.aol.com/bud-light-had-wants-forget-120025743...

    Nearly nine months after Bud Light was front and center in one of the biggest misfires in advertising history, sales of the beer are still down 30% weekly compared to the same time a year ago.

  7. John Hoogenakker - Wikipedia

    en.wikipedia.org/wiki/John_Hoogenakker

    John Hoogenakker (/ ˈ h oʊ ɡ ə n æ k ər /) [1] is an American stage, screen and commercial actor. On stage, he has been in a number of plays in the Chicago and Milwaukee area. He played the Bud Light King in Bud Light's Dilly Dilly television commercials.

  8. Kid Rock says he's ending Bud Light boycott - AOL

    www.aol.com/kid-rock-says-hes-ending-174604703.html

    Bud Light was the UFC's partner in the U.S. from 2008 through 2017, until rival Modelo took over. Now the company will be taking that role back in a deal that's expected to be worth north of $100 ...

  9. Bud Light isn’t the only beer brand struggling: Gen Z’s ...

    www.aol.com/finance/bud-light-isn-t-only...

    Meanwhile, Molson Coors was riding the wave of spilled Bud Light, reporting a 9.3% growth in net sales in 2023 on Tuesday. Rubbing salt in the wounds, it partially attributed its strong earnings ...